An exploration of omni‐channel retail from a three‐party evolutionary game perspective: Brand strength vs. platform stream

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Chuan Zhao, Ziyang Guo, Mingke He, Kun Wang
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Managerial and Decision Economics
Online Access:	Acceder al recurso
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