Should brand‐owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Fuente: Wiley Open Access

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Detalles Bibliográficos
Autores principales:	Zhimin Guan, Tianyang Yu, Jingyang Dong, Jun Zhang
Formato:	Artículo Open Access
Publicado:	Wiley 2024
Materias:	Managerial and Decision Economics
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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