Unlocking the power of peer influence: Strategies for bridging the adoption chasm in new product diffusion

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Zhihui Li, Yuanyuan Jiao, Yangyang Cheng, Zhifeng Shen, Mi Zhou
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Managerial and Decision Economics
Online Access:	Acceder al recurso
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