Manufacturer's Channel Strategy in Live Streaming Commerce: Two Business Models

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Zhen Liu, Qiang Guo, Jiajia Nie, Lu Wu
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Managerial and Decision Economics
Online Access:	Acceder al recurso
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