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A Customer Choice Model of Impulse Buying in Social Commerce
A Customer Choice Model of Impulse Buying in Social Commerce
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Fernando Bernstein
,
Yuan Guo
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Naval Research Logistics (NRL)
Online Access:
Acceder al recurso
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DOI:
10.1002/nav.22242
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