A Customer Choice Model of Impulse Buying in Social Commerce
Fuente:
Wiley Open Access
Guardado en:
| Autores principales: | Fernando Bernstein, Yuan Guo |
|---|---|
| Formato: | Artículo Open Access |
| Publicado: |
Wiley
2025
|
| Materias: | |
| Acceso en línea: | |
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