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The Negative Effects of Small Gift References in Charitable Bequest Marketing
The Negative Effects of Small Gift References in Charitable Bequest Marketing
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Russell N. James
,
Claire Routley
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
Journal of Philanthropy
Online Access:
Acceder al recurso
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Internet
https://onlinelibrary.wiley.com/doi/10.1002/nvsm.70021
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