Mix with the crowd? Craft‐based campaigns and the value of distinctiveness in campaign success

Fuente: Wiley Open Access
Saved in:
Bibliographic Details
Main Authors: Marcus T. Wolfe, Daniel Blaseg, Pankaj C. Patel, Richard Chan
Format: Artículo Open Access
Published: Wiley 2024
Subjects:
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!