STAR: Spread of innovations on graph structures with the Susceptible‐Tattler‐Adopter‐Removed model

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Autores principales: Riccardo Parviero, Kristoffer H. Hellton, Geoffrey Canright, Ida Scheel
Formato: Artículo Open Access
Publicado: Wiley 2024
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author Riccardo Parviero
Kristoffer H. Hellton
Geoffrey Canright
Ida Scheel
author_facet Riccardo Parviero
Kristoffer H. Hellton
Geoffrey Canright
Ida Scheel
Riccardo Parviero
Kristoffer H. Hellton
Geoffrey Canright
Ida Scheel
collection Wiley Open Access
contents STAR: Spread of innovations on graph structures with the Susceptible‐Tattler‐Adopter‐Removed model Riccardo Parviero Kristoffer H. Hellton Geoffrey Canright Ida Scheel Stat Adoptions of a new innovation such as a product, service or idea are typically driven both by peer‐to‐peer social interactions and by external influence. Social graphs are usually used to efficiently model the peer‐to‐peer interactions, where new adopters influence their peers to also adopt the innovation. However, the influence to adopt may also spread through individuals close to the adopters, known as tattlers, who only share information regarding the innovation. We extend an inhomogeneous Poisson process model accounting for both external and peer‐to‐peer influence to include an optional tattling stage, and we term the extension the Susceptible‐Tattler‐Adopter‐Removed (STAR) model. In an extensive simulation study, the proposed model is shown to be stable and identifiable and to accurately identify tattling when present. Further, using simulations, we show that both inference and prediction of the STAR model are quite robust against missing edges in the social graph, a common situation in real‐world data. Simulations and theoretical considerations demonstrate that, when edges are missing, the STAR model is able to accurately estimate the shares attributed to the external and internal sources of influence. Furthermore, the STAR model may be used to improve the inference of the external and viral parameters and subsequent predictions even when tattling is not part of the real data‐generating mechanism. 10.1002/sta4.671 http://creativecommons.org/licenses/by/4.0/
doi_str_mv 10.1002/sta4.671
format Artículo Open Access
id wiley_oa_10_1002_sta4_671
institution Wiley Open Access
license_str_mv http://creativecommons.org/licenses/by/4.0/
publishDate 2024
publisher Wiley
record_format wiley_oa
spellingShingle STAR: Spread of innovations on graph structures with the Susceptible‐Tattler‐Adopter‐Removed model
Riccardo Parviero
Kristoffer H. Hellton
Geoffrey Canright
Ida Scheel
Stat
STAR: Spread of innovations on graph structures with the Susceptible‐Tattler‐Adopter‐Removed model Riccardo Parviero Kristoffer H. Hellton Geoffrey Canright Ida Scheel Stat Adoptions of a new innovation such as a product, service or idea are typically driven both by peer‐to‐peer social interactions and by external influence. Social graphs are usually used to efficiently model the peer‐to‐peer interactions, where new adopters influence their peers to also adopt the innovation. However, the influence to adopt may also spread through individuals close to the adopters, known as tattlers, who only share information regarding the innovation. We extend an inhomogeneous Poisson process model accounting for both external and peer‐to‐peer influence to include an optional tattling stage, and we term the extension the Susceptible‐Tattler‐Adopter‐Removed (STAR) model. In an extensive simulation study, the proposed model is shown to be stable and identifiable and to accurately identify tattling when present. Further, using simulations, we show that both inference and prediction of the STAR model are quite robust against missing edges in the social graph, a common situation in real‐world data. Simulations and theoretical considerations demonstrate that, when edges are missing, the STAR model is able to accurately estimate the shares attributed to the external and internal sources of influence. Furthermore, the STAR model may be used to improve the inference of the external and viral parameters and subsequent predictions even when tattling is not part of the real data‐generating mechanism. 10.1002/sta4.671 http://creativecommons.org/licenses/by/4.0/
title STAR: Spread of innovations on graph structures with the Susceptible‐Tattler‐Adopter‐Removed model
topic Stat
url https://onlinelibrary.wiley.com/doi/10.1002/sta4.671