Strategic International Marketing: Strategy Development and Implementation (2nd ed.). By Carl ArthurSolberg and HåvardHuse, Abingdon, Oxon; New York, NY: Routledge, 2024. 418 pp. $43.99 (Paperback) ISBN: 978‐1‐03‐246773‐3
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Wiley Open Access
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| Format: | Artículo Open Access |
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Wiley
2025
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