Saved in:
Bibliographic Details
Main Authors: Caitlin McClure‐Thomas, Tesfa Yimer, Caroline Strong, Tianze Sun, Wayne D. Hall, Gary Chung Kai Chan, Jason P. Connor, Janni Leung
Format: Artículo Open Access
Published: Wiley 2026
Subjects:
Online Access:https://onlinelibrary.wiley.com/doi/10.1111/add.70310
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1867004924671295489
author Caitlin McClure‐Thomas
Tesfa Yimer
Caroline Strong
Tianze Sun
Wayne D. Hall
Gary Chung Kai Chan
Jason P. Connor
Janni Leung
author_facet Caitlin McClure‐Thomas
Tesfa Yimer
Caroline Strong
Tianze Sun
Wayne D. Hall
Gary Chung Kai Chan
Jason P. Connor
Janni Leung
Caitlin McClure‐Thomas
Tesfa Yimer
Caroline Strong
Tianze Sun
Wayne D. Hall
Gary Chung Kai Chan
Jason P. Connor
Janni Leung
collection Wiley Open Access
contents A systematic review and meta‐analysis of self‐reported exposure to cannabis advertising and its association with cannabis use and intentions Caitlin McClure‐Thomas Tesfa Yimer Caroline Strong Tianze Sun Wayne D. Hall Gary Chung Kai Chan Jason P. Connor Janni Leung Addiction Abstract Background and Aims Global changes in cannabis legislation have raised concerns about the potential impact of cannabis advertising on cannabis use and intentions to use. This systematic review and meta‐analysis evaluated the relationship between self‐reported exposure to cannabis advertising across various media platforms and self‐reported cannabis use and use intentions. Design Systematic review and meta‐analysis of eligible quantitative studies using random‐effects models. Setting All included studies were conducted in the United States or Canada. Participants Participants ranged in age from 11 to 65 + years across 21 included studies. Measurements Studies measured self‐reported exposure to cannabis‐related advertising and either cannabis use or intentions to use cannabis. Three types of exposure were examined: [1] general cannabis advertising (a composite measure including billboards, storefront/sidewalk, magazines, social media, and other types of advertising avenues), [2] internet/social media advertising, and [3] storefront/sidewalk advertising. Findings A total of 2588 records were identified through database searches (PubMed, Scopus, and PsycINFO; January 2024). After title and abstract screening, 45 underwent full text review; of these, 21 studies met inclusion criteria. Most were cross‐sectional (86%, n = 18), and three were longitudinal. Ten cross‐sectional studies were eligible for meta‐analysis, which found a statistically significant association between cannabis advertising exposure and cannabis use (adjusted odds ratio [aOR] = 1.77, 95% confidence interval [CI] [1.32, 2.30]). Statistically significant heterogeneity was found (Q [11] = 22.73, P  < 0.05, I 2  = 42.3%) and therefore, based on methodological comparability, three additional meta‐analyses were conducted by exposure type. General cannabis advertising (3 studies) exposure was statistically significantly associated with cannabis use (aOR = 1.67, 95% CI [1.27, 2.21]); internet/social media advertising (5 studies) also showed a statistically significant association (aOR = 3.38, 95% CI [1.07, 10.66]); exposure to storefront/sidewalk advertising (3 studies) was not statistically significantly associated with cannabis use (aOR = 1.25, 95% CI [0.95, 1.66]). Across studies, methodological quality was mostly good (48%) or satisfactory (43%), with 10% rated as unsatisfactory. Conclusion There appears to be a generally positive association between exposure to cannabis advertising and cannabis use, with a consistent positive relationship observed between advertising exposure and intentions to use. 10.1111/add.70310 http://onlinelibrary.wiley.com/termsAndConditions#vor
doi_str_mv 10.1111/add.70310
format Artículo Open Access
id wiley_oa_10_1111_add_70310
institution Wiley Open Access
license_str_mv http://onlinelibrary.wiley.com/termsAndConditions#vor
publishDate 2026
publisher Wiley
record_format wiley_oa
spellingShingle A systematic review and meta‐analysis of self‐reported exposure to cannabis advertising and its association with cannabis use and intentions
Caitlin McClure‐Thomas
Tesfa Yimer
Caroline Strong
Tianze Sun
Wayne D. Hall
Gary Chung Kai Chan
Jason P. Connor
Janni Leung
Addiction
A systematic review and meta‐analysis of self‐reported exposure to cannabis advertising and its association with cannabis use and intentions Caitlin McClure‐Thomas Tesfa Yimer Caroline Strong Tianze Sun Wayne D. Hall Gary Chung Kai Chan Jason P. Connor Janni Leung Addiction Abstract Background and Aims Global changes in cannabis legislation have raised concerns about the potential impact of cannabis advertising on cannabis use and intentions to use. This systematic review and meta‐analysis evaluated the relationship between self‐reported exposure to cannabis advertising across various media platforms and self‐reported cannabis use and use intentions. Design Systematic review and meta‐analysis of eligible quantitative studies using random‐effects models. Setting All included studies were conducted in the United States or Canada. Participants Participants ranged in age from 11 to 65 + years across 21 included studies. Measurements Studies measured self‐reported exposure to cannabis‐related advertising and either cannabis use or intentions to use cannabis. Three types of exposure were examined: [1] general cannabis advertising (a composite measure including billboards, storefront/sidewalk, magazines, social media, and other types of advertising avenues), [2] internet/social media advertising, and [3] storefront/sidewalk advertising. Findings A total of 2588 records were identified through database searches (PubMed, Scopus, and PsycINFO; January 2024). After title and abstract screening, 45 underwent full text review; of these, 21 studies met inclusion criteria. Most were cross‐sectional (86%, n = 18), and three were longitudinal. Ten cross‐sectional studies were eligible for meta‐analysis, which found a statistically significant association between cannabis advertising exposure and cannabis use (adjusted odds ratio [aOR] = 1.77, 95% confidence interval [CI] [1.32, 2.30]). Statistically significant heterogeneity was found (Q [11] = 22.73, P  < 0.05, I 2  = 42.3%) and therefore, based on methodological comparability, three additional meta‐analyses were conducted by exposure type. General cannabis advertising (3 studies) exposure was statistically significantly associated with cannabis use (aOR = 1.67, 95% CI [1.27, 2.21]); internet/social media advertising (5 studies) also showed a statistically significant association (aOR = 3.38, 95% CI [1.07, 10.66]); exposure to storefront/sidewalk advertising (3 studies) was not statistically significantly associated with cannabis use (aOR = 1.25, 95% CI [0.95, 1.66]). Across studies, methodological quality was mostly good (48%) or satisfactory (43%), with 10% rated as unsatisfactory. Conclusion There appears to be a generally positive association between exposure to cannabis advertising and cannabis use, with a consistent positive relationship observed between advertising exposure and intentions to use. 10.1111/add.70310 http://onlinelibrary.wiley.com/termsAndConditions#vor
title A systematic review and meta‐analysis of self‐reported exposure to cannabis advertising and its association with cannabis use and intentions
topic Addiction
url https://onlinelibrary.wiley.com/doi/10.1111/add.70310