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| Formato: | Artículo Open Access |
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Wiley
2025
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| Acceso en línea: | https://onlinelibrary.wiley.com/doi/10.1111/basr.70013 |
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- Power distance belief and power affect individuals' support of corporate philanthropy Edythe Moulton‐Tetlock Poonam Arora Business and Society Review AbstractOver the past decade, researchers have investigated the relationship between individuals' power distance belief (PDB), their psychological power, and their support of individual charity (e.g., Han et al., 2017; Winterich & Zhang, 2014; Yan et al., 2021). We extend this line of inquiry into individuals' support of corporate philanthropy. We develop and test hypotheses predicting that, in high PDB contexts, individuals will support corporate philanthropy more, because they endorse corporations aiding individuals, whom they perceive as having less power than corporations. High PDB individuals will also exhibit distinct corporate philanthropy preferences based on their psychological power. Specifically, individuals high in both PDB and psychological power prefer social, rather than environmental, corporate philanthropy. We find support for our hypotheses through three complementary experiments that activate PDB and feelings of psychological power, shedding new light on the conditions under which these factors influence support for different types of corporate philanthropy. 10.1111/basr.70013 http://onlinelibrary.wiley.com/termsAndConditions#vor