A powerful tip: Power's impact on tipping behavior
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Wiley Open Access
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| Format: | Artículo Open Access |
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Wiley
2024
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| _version_ | 1867005944847663104 |
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| author | Kapil Khandeparkar Manoj Motiani Sushil S. Chaurasia Joy Chowdhury |
| author_facet | Kapil Khandeparkar Manoj Motiani Sushil S. Chaurasia Joy Chowdhury Kapil Khandeparkar Manoj Motiani Sushil S. Chaurasia Joy Chowdhury |
| collection | Wiley Open Access |
| contents | A powerful tip: Power's impact on tipping behavior Kapil Khandeparkar Manoj Motiani Sushil S. Chaurasia Joy Chowdhury International Journal of Consumer Studies AbstractThe practice of tipping is omnipresent in the tourism and hospitality sector. Although, consumer's tipping behavior has been studied from myriad perspectives, it is surprising that extant research has not yet explored how consumers' in different power states can be nudged to tip more. With the help of five studies in the lab and field, the results demonstrate that a low‐power state is conducive for generating a higher tip if consumers' focus is on others due to enhanced empathy. Furthermore, as per the compensatory consumption model, powerless consumers desire power, so they are more likely to tip higher than powerful people when tipping is associated with status. Lastly, powerful consumers' propensity to tip higher is initiated when the expectations that others hold from them are made salient. Implementing these findings can maximize business' tipping revenue from both the powerful and the powerless consumers. 10.1111/ijcs.13021 http://onlinelibrary.wiley.com/termsAndConditions#vor |
| doi_str_mv | 10.1111/ijcs.13021 |
| format | Artículo Open Access |
| id | wiley_oa_10_1111_ijcs_13021 |
| institution | Wiley Open Access |
| license_str_mv | http://onlinelibrary.wiley.com/termsAndConditions#vor |
| publishDate | 2024 |
| publisher | Wiley |
| record_format | wiley_oa |
| spellingShingle | A powerful tip: Power's impact on tipping behavior Kapil Khandeparkar Manoj Motiani Sushil S. Chaurasia Joy Chowdhury International Journal of Consumer Studies A powerful tip: Power's impact on tipping behavior Kapil Khandeparkar Manoj Motiani Sushil S. Chaurasia Joy Chowdhury International Journal of Consumer Studies AbstractThe practice of tipping is omnipresent in the tourism and hospitality sector. Although, consumer's tipping behavior has been studied from myriad perspectives, it is surprising that extant research has not yet explored how consumers' in different power states can be nudged to tip more. With the help of five studies in the lab and field, the results demonstrate that a low‐power state is conducive for generating a higher tip if consumers' focus is on others due to enhanced empathy. Furthermore, as per the compensatory consumption model, powerless consumers desire power, so they are more likely to tip higher than powerful people when tipping is associated with status. Lastly, powerful consumers' propensity to tip higher is initiated when the expectations that others hold from them are made salient. Implementing these findings can maximize business' tipping revenue from both the powerful and the powerless consumers. 10.1111/ijcs.13021 http://onlinelibrary.wiley.com/termsAndConditions#vor |
| title | A powerful tip: Power's impact on tipping behavior |
| topic | International Journal of Consumer Studies |
| url | https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13021 |