Influencers and donations: The impact of source and product benefits

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Yoon‐Na Cho, Yuna Kim, Christine Ye
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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Description
DOI:	10.1111/ijcs.13039

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