Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei‐Han Tan, Keng‐Boon Ooi, Charles Dennis
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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