Two decades of research on “masstige” marketing: A systematic literature review and future research agenda

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Muskan Chaurasia, Arvind Kumar, Rajeev Kumar Panda
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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