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Giving a Conspicuously Branded Gift: The Role of Guilt
Giving a Conspicuously Branded Gift: The Role of Guilt
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Chiu‐Chi Angela Chang
,
Ying‐Ching Lin
Format:
Artículo Open Access
Published:
Wiley
2024
Subjects:
International Journal of Consumer Studies
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1111/ijcs.13090
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