Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Md. Shahinur Rahman, Md. Mahiuddin Sabbir, Jing Zhang, Khan Md. Raziuddin Taufique, Md. Masudur Rahman
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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