How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Haithem Zourrig, Jeongsoo Park, Imene Becheur
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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