How Does Humanoid Virtual Influencers' Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention

Fuente: Wiley Open Access

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Dettagli Bibliografici
Autori principali:	Haithem Zourrig, Jeongsoo Park, Imene Becheur
Natura:	Artículo Open Access
Pubblicazione:	Wiley 2025
Soggetti:	International Journal of Consumer Studies
Accesso online:	Acceder al recurso
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