Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda

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Autori principali: Priya Shah, Harleen Mahajan, Nidhi H. Sompura, Anitha Sunil, Rucha Naldurgakar
Natura: Artículo Open Access
Pubblicazione: Wiley 2025
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author Priya Shah
Harleen Mahajan
Nidhi H. Sompura
Anitha Sunil
Rucha Naldurgakar
author_facet Priya Shah
Harleen Mahajan
Nidhi H. Sompura
Anitha Sunil
Rucha Naldurgakar
Priya Shah
Harleen Mahajan
Nidhi H. Sompura
Anitha Sunil
Rucha Naldurgakar
collection Wiley Open Access
contents Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda Priya Shah Harleen Mahajan Nidhi H. Sompura Anitha Sunil Rucha Naldurgakar International Journal of Consumer Studies ABSTRACT This study systematically reviews the literature on consumer perceptions of healthy food choices, employing the ADO (Antecedents, Decisions, Outcomes) framework to analyze 118 peer‐reviewed articles. The research identifies significant inconsistencies in consumer definitions and understanding, influenced by evolving scientific knowledge and diverse information cues. These challenges highlight critical research gaps and underscore the need for strategic marketing interventions and consumer segmentation based on these evolving perceptions. The review proposes a conceptual framework that elucidates the complex interplay between antecedents, decisions, and outcomes in dietary behaviors. The findings aim to empower consumers with evidence‐based strategies for informed dietary choices, contributing to improved public health outcomes. By consolidating fragmented research, this study offers valuable insights for practitioners and policymakers to develop effective marketing strategies and public health initiatives that encourage healthier eating habits. 10.1111/ijcs.70021 http://onlinelibrary.wiley.com/termsAndConditions#vor
doi_str_mv 10.1111/ijcs.70021
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institution Wiley Open Access
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spellingShingle Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda
Priya Shah
Harleen Mahajan
Nidhi H. Sompura
Anitha Sunil
Rucha Naldurgakar
International Journal of Consumer Studies
Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda Priya Shah Harleen Mahajan Nidhi H. Sompura Anitha Sunil Rucha Naldurgakar International Journal of Consumer Studies ABSTRACT This study systematically reviews the literature on consumer perceptions of healthy food choices, employing the ADO (Antecedents, Decisions, Outcomes) framework to analyze 118 peer‐reviewed articles. The research identifies significant inconsistencies in consumer definitions and understanding, influenced by evolving scientific knowledge and diverse information cues. These challenges highlight critical research gaps and underscore the need for strategic marketing interventions and consumer segmentation based on these evolving perceptions. The review proposes a conceptual framework that elucidates the complex interplay between antecedents, decisions, and outcomes in dietary behaviors. The findings aim to empower consumers with evidence‐based strategies for informed dietary choices, contributing to improved public health outcomes. By consolidating fragmented research, this study offers valuable insights for practitioners and policymakers to develop effective marketing strategies and public health initiatives that encourage healthier eating habits. 10.1111/ijcs.70021 http://onlinelibrary.wiley.com/termsAndConditions#vor
title Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda
topic International Journal of Consumer Studies
url https://onlinelibrary.wiley.com/doi/10.1111/ijcs.70021