Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers

Fuente: Wiley Open Access

Enregistré dans:

Détails bibliographiques
Auteurs principaux:	Tram‐Huong Vo, Garry Wei‐Han Tan, Nhat Tan Pham, Thuy Hong‐Dinh Truong, Keng‐Boon Ooi
Format:	Artículo Open Access
Publié:	Wiley 2025
Sujets:	International Journal of Consumer Studies
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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