Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Sanchita Bansal, Priya Nangia, Bernadett Koles
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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