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Gender Differences in Responses to Informational and Transformational Advertising Appeals
Gender Differences in Responses to Informational and Transformational Advertising Appeals
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Wael Nuweihed
,
Olivier Trendel
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
International Journal of Consumer Studies
Online Access:
Acceder al recurso
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