Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Daniel Costa Pacheco, Ana Isabel de Damião de Serpa Arruda Moniz, Osvaldo Dias Lopes da Silva, Suzana Nunes Caldeira, Enrique Bigné
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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