Stay With Me: Unveiling the Pathways to Consumer Loyalty in Live Streaming Commerce

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Xiaohui Bai, Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Keng‐Boon Ooi
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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