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Digital Content Marketing: A Systematic Literature Review and Research Agenda
Digital Content Marketing: A Systematic Literature Review and Research Agenda
Fuente:
Wiley Open Access
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Bibliographic Details
Main Authors:
Sara Lapresta‐Romero
,
Blanca Hernández‐Ortega
Format:
Artículo Open Access
Published:
Wiley
2025
Subjects:
International Journal of Consumer Studies
Online Access:
Acceder al recurso
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https://onlinelibrary.wiley.com/doi/10.1111/ijcs.70122
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