From Legacy to Loyalty: Investigating Gen Z's Behavior Toward Inherited Brands

Fuente: Wiley Open Access

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Bibliographic Details
Main Author:	Rajesh Kumar Srivastava
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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Description
DOI:	10.1111/ijcs.70146

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