Branding in New Ventures: A Systematic Review of Extant Research and Future Research Directions

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Tanita Yönel, Omar Merlo, Andreas B. Eisingerich
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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