Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR and S‐O‐R Model

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Babita Kumari, Dipanker Sharma, Bhawana Bhardwaj
Format: Artículo Open Access
Published: Wiley 2026
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