Promotion Complexity and Consumer Confusion: Evidence of the Dark Side of Online Sales Events

Fuente: Wiley Open Access

Saved in:

Bibliographic Details
Main Authors:	Chun Fong LEI, Mimmy M. C. Kong
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet