Promotion Complexity and Consumer Confusion: Evidence of the Dark Side of Online Sales Events

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Chun Fong LEI, Mimmy M. C. Kong
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	International Journal of Consumer Studies
Online Access:	Acceder al recurso
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