Enhancing Brand Relationships and User Willingness to Pay Through Enrolment Consulting Live Streaming: Insights From Media Richness Theory

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Thi Khue Thu Ngo, Thao Nguyen Van, Bich Thuy Ngo, Ralf Schellhase
Format: Artículo Open Access
Published: Wiley 2025
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