Contract manufacturer versus platform: quality innovation strategy with brand spillover effect

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Ling Li, Tongling Feng, Yunbo Wang, Shuxia Peng, Pengwen Hou
Format:	Artículo Open Access
Published:	Wiley 2026
Subjects:	International Transactions in Operational Research
Online Access:	Acceder al recurso
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