Incentivizing or Disincentivizing? How Perceived Social Mobility Affects Consumers' Risk Preference

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Heping He, Siwei Liu, Yongzhang Liu, Monika Kukar‐Kinney
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Journal of Consumer Affairs
Online Access:	Acceder al recurso
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