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Designing Eco‐Friendly Message Sidedness for Consumer Happiness: How Inference of Motivation Shapes Affective Consumer Welfare

Fuente: Wiley Open Access

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Detalles Bibliográficos
Autores principales:	Hyukjin Jung, Hanku Kim
Formato:	Artículo Open Access
Publicado:	Wiley 2026
Materias:	Journal of Consumer Affairs
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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