Enhancing corporate brands through service robots: The impact of anthropomorphic design metaphors on corporate brand perceptions

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Nancy V. Wünderlich, Markus Blut, Christian Brock
Format:	Artículo Open Access
Published:	Wiley 2024
Subjects:	Journal of Product Innovation Management
Online Access:	Acceder al recurso
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