Reversal of the Decoy Effect: Minimizing the Decoy Effect Through Promotional Strategies from the Viewpoint of Rivalry

Fuente: Wiley Open Access
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Bibliographic Details
Main Authors: Ya‐Chun Yang, Huei‐Ting Tsai, Gen‐Fu Chang, Tseng‐Ping Chiu
Format: Artículo Open Access
Published: Wiley 2025
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