A PESTEL ‐ SWOT Matrix Analysis of Sustainable Aquafeed Sector: A Case of Kenya's Fish Feed Sector

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Main Authors: Esther Magondu, Lucy Njogu, Kevin Ouko, Jimmy B. Mboya, Mavindu Muthoka, Rodrigue Yossa, Jonathan Munguti, Mary A. Opiyo, Menaga Meenakshisundaram, Chrysantus M. Tanga, Kevin Obiero
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Published: Wiley 2025
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author Esther Magondu
Lucy Njogu
Kevin Ouko
Jimmy B. Mboya
Mavindu Muthoka
Rodrigue Yossa
Jonathan Munguti
Mary A. Opiyo
Menaga Meenakshisundaram
Chrysantus M. Tanga
Kevin Obiero
author_facet Esther Magondu
Lucy Njogu
Kevin Ouko
Jimmy B. Mboya
Mavindu Muthoka
Rodrigue Yossa
Jonathan Munguti
Mary A. Opiyo
Menaga Meenakshisundaram
Chrysantus M. Tanga
Kevin Obiero
Esther Magondu
Lucy Njogu
Kevin Ouko
Jimmy B. Mboya
Mavindu Muthoka
Rodrigue Yossa
Jonathan Munguti
Mary A. Opiyo
Menaga Meenakshisundaram
Chrysantus M. Tanga
Kevin Obiero
collection Wiley Open Access
contents A PESTEL ‐ SWOT Matrix Analysis of Sustainable Aquafeed Sector: A Case of Kenya's Fish Feed Sector Esther Magondu Lucy Njogu Kevin Ouko Jimmy B. Mboya Mavindu Muthoka Rodrigue Yossa Jonathan Munguti Mary A. Opiyo Menaga Meenakshisundaram Chrysantus M. Tanga Kevin Obiero Reviews in Aquaculture ABSTRACT Global demand for seafood continues to rise, positioning aquaculture as a critical pathway for improving food security, nutrition, and rural livelihoods. In Kenya, the aquaculture sector remains constrained by structural challenges, with fish feed accounting for 60%–70% of production costs and limiting sectoral growth, particularly for smallholder farmers. This review critically analyzes Kenya's fish feed sector through an integrated PESTEL‐SWOT framework, drawing on a scoping review of academic literature, policy reports, and sector development studies. The paper highlights key macro‐level drivers, including fragmented policy implementation, dependency on imported ingredients, and climate‐related risks, and connects these with internal industry dynamics such as innovation gaps and regional disparities in aquafeed accessibility. It presents a conceptual model illustrating how external and internal factors interact to shape aquafeed sector outcomes, positioning Kenya's experience within a broader Sub‐Saharan Africa aquaculture context. The review identifies missed opportunities in scaling insect‐ and microalgae‐based feed innovations, constrained by regulatory, technical, and market barriers. The discussion offers actionable recommendations for researchers, policymakers, donors, investors, and industry stakeholders, emphasizing the importance of integrated policy reforms, investment in local aquafeed technology development, and regional collaboration to strengthen feed supply resilience and address production bottlenecks. 10.1111/raq.70081 http://creativecommons.org/licenses/by/4.0/
doi_str_mv 10.1111/raq.70081
format Artículo Open Access
id wiley_oa_10_1111_raq_70081
institution Wiley Open Access
license_str_mv http://creativecommons.org/licenses/by/4.0/
publishDate 2025
publisher Wiley
record_format wiley_oa
spellingShingle A PESTEL ‐ SWOT Matrix Analysis of Sustainable Aquafeed Sector: A Case of Kenya's Fish Feed Sector
Esther Magondu
Lucy Njogu
Kevin Ouko
Jimmy B. Mboya
Mavindu Muthoka
Rodrigue Yossa
Jonathan Munguti
Mary A. Opiyo
Menaga Meenakshisundaram
Chrysantus M. Tanga
Kevin Obiero
Reviews in Aquaculture
A PESTEL ‐ SWOT Matrix Analysis of Sustainable Aquafeed Sector: A Case of Kenya's Fish Feed Sector Esther Magondu Lucy Njogu Kevin Ouko Jimmy B. Mboya Mavindu Muthoka Rodrigue Yossa Jonathan Munguti Mary A. Opiyo Menaga Meenakshisundaram Chrysantus M. Tanga Kevin Obiero Reviews in Aquaculture ABSTRACT Global demand for seafood continues to rise, positioning aquaculture as a critical pathway for improving food security, nutrition, and rural livelihoods. In Kenya, the aquaculture sector remains constrained by structural challenges, with fish feed accounting for 60%–70% of production costs and limiting sectoral growth, particularly for smallholder farmers. This review critically analyzes Kenya's fish feed sector through an integrated PESTEL‐SWOT framework, drawing on a scoping review of academic literature, policy reports, and sector development studies. The paper highlights key macro‐level drivers, including fragmented policy implementation, dependency on imported ingredients, and climate‐related risks, and connects these with internal industry dynamics such as innovation gaps and regional disparities in aquafeed accessibility. It presents a conceptual model illustrating how external and internal factors interact to shape aquafeed sector outcomes, positioning Kenya's experience within a broader Sub‐Saharan Africa aquaculture context. The review identifies missed opportunities in scaling insect‐ and microalgae‐based feed innovations, constrained by regulatory, technical, and market barriers. The discussion offers actionable recommendations for researchers, policymakers, donors, investors, and industry stakeholders, emphasizing the importance of integrated policy reforms, investment in local aquafeed technology development, and regional collaboration to strengthen feed supply resilience and address production bottlenecks. 10.1111/raq.70081 http://creativecommons.org/licenses/by/4.0/
title A PESTEL ‐ SWOT Matrix Analysis of Sustainable Aquafeed Sector: A Case of Kenya's Fish Feed Sector
topic Reviews in Aquaculture
url https://onlinelibrary.wiley.com/doi/10.1111/raq.70081