Luxury Brands and the Ideal Victim Paradox: Moderating Role of Social Comparison

Fuente: Wiley Open Access

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Bibliographic Details
Main Authors:	Eunmi Jeon, Jaisang Jay Kim
Format:	Artículo Open Access
Published:	Wiley 2025
Subjects:	Social Science Quarterly
Online Access:	Acceder al recurso
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