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2025
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| Online Access: | https://doi.org/10.2139/ssrn.5578190 |
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| author | Nikulin, Roman |
| author_facet | Nikulin, Roman |
| contents | <p>The article analyzes the impact of globalization on the development of hip-hop culture, in particular, focusing on the interaction of European and American hip-hop traditions. The main trends and consequences of this process for both cultures are characterized, which include the mixing of styles, linguistic features and thematic directions. It examines how the change in the information landscape through the spread of the Internet and media platforms such as YouTube and Spotify has strengthened the global influence of American hip-hop, but also stimulated local cultural responses and innovations.</p> <p>It is argued that European hip-hop does not simply passively accept American influences, but actively adapts them, introducing native languages and cultural contexts into the creation of unique hip-hop identities. The key moments and mechanisms of this cultural mixing are identified, where American and European elements interact to create new hybrid forms that reflect global and local realities.</p> <p>The article also examines the phenomenon of polyglottism, characteristic of globalized hip-hop, where artists from immigrant communities mix several languages in their lyrics, emphasizing their multicultural identity. It analyzes how such a phenomenon reflects the bilingualism of the performers and their belonging to several cultures at the same time. Examples are given of how French rappers with North African roots include Arabic phrases, and German performers of Turkish origin switch between German and Turkish, emphasizing the importance of linguistic diversity in European hip-hop.</p> <p>It is clarified how glocalization has influenced the evolution of hip-hop, making it both global and rooted in local cultural practices. The conclusions are drawn that hip-hop is becoming not only a musical genre, but also a powerful means of social and cultural communication in a globalized world. This allows it to maintain its relevance and influence as a means of cultural self-expression and protest.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_2139_ssrn_5578190 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The Impact of Globalization on the Development of Hiphop: How European and American Hip-Hop Mixed Nikulin, Roman <p>The article analyzes the impact of globalization on the development of hip-hop culture, in particular, focusing on the interaction of European and American hip-hop traditions. The main trends and consequences of this process for both cultures are characterized, which include the mixing of styles, linguistic features and thematic directions. It examines how the change in the information landscape through the spread of the Internet and media platforms such as YouTube and Spotify has strengthened the global influence of American hip-hop, but also stimulated local cultural responses and innovations.</p> <p>It is argued that European hip-hop does not simply passively accept American influences, but actively adapts them, introducing native languages and cultural contexts into the creation of unique hip-hop identities. The key moments and mechanisms of this cultural mixing are identified, where American and European elements interact to create new hybrid forms that reflect global and local realities.</p> <p>The article also examines the phenomenon of polyglottism, characteristic of globalized hip-hop, where artists from immigrant communities mix several languages in their lyrics, emphasizing their multicultural identity. It analyzes how such a phenomenon reflects the bilingualism of the performers and their belonging to several cultures at the same time. Examples are given of how French rappers with North African roots include Arabic phrases, and German performers of Turkish origin switch between German and Turkish, emphasizing the importance of linguistic diversity in European hip-hop.</p> <p>It is clarified how glocalization has influenced the evolution of hip-hop, making it both global and rooted in local cultural practices. The conclusions are drawn that hip-hop is becoming not only a musical genre, but also a powerful means of social and cultural communication in a globalized world. This allows it to maintain its relevance and influence as a means of cultural self-expression and protest.</p> |
| title | The Impact of Globalization on the Development of Hiphop: How European and American Hip-Hop Mixed |
| url | https://doi.org/10.2139/ssrn.5578190 |