| _version_ | 1866901923539451904 |
|---|---|
| author | Skhirtaladze, Beka |
| author_facet | Skhirtaladze, Beka |
| contents | <p>From local businesses to global brands, the correct and targeted use of geographic data can significantly improve companies' customer engagement, optimization and awareness. This approach, often called location-based marketing, allows businesses to deliver a more personalized experience to customers, improving engagement, conversion rates and loyalty. The article discusses how geography plays a strategically important role in marketing and how businesses can use its power to enhance their marketing efforts. Many different factors affect each marketing activity and the outcome of the subsequent marketing activities. Depending on the target audience, demographics and geographic location, community engagement is an important component of a successful marketing campaign. Geographical features allow us to study the market, the behavior of consumers in a specific area, their motivations, demands and needs in relation to a specific product or service before implementing marketing activities.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_14617395 |
| institution | Zenodo |
| language | kat |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | STRATEGIC USE OF GEOGRAPHY IN MARKETING Skhirtaladze, Beka geodemography location-based marketing segmentation localization urbanization <p>From local businesses to global brands, the correct and targeted use of geographic data can significantly improve companies' customer engagement, optimization and awareness. This approach, often called location-based marketing, allows businesses to deliver a more personalized experience to customers, improving engagement, conversion rates and loyalty. The article discusses how geography plays a strategically important role in marketing and how businesses can use its power to enhance their marketing efforts. Many different factors affect each marketing activity and the outcome of the subsequent marketing activities. Depending on the target audience, demographics and geographic location, community engagement is an important component of a successful marketing campaign. Geographical features allow us to study the market, the behavior of consumers in a specific area, their motivations, demands and needs in relation to a specific product or service before implementing marketing activities.</p> |
| title | STRATEGIC USE OF GEOGRAPHY IN MARKETING |
| topic | geodemography location-based marketing segmentation localization urbanization |
| url | https://doi.org/10.5281/zenodo.14617395 |