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| Format: | Recurso digital |
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Zenodo
2024
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| Online Access: | https://doi.org/10.5281/zenodo.14679976 |
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Table of Contents:
- <p>This study addresses the need for sustainable value creation in agricultural economics through targeted ecomarketing<br>initiatives. Recognizing the growing imperative for environmental responsibility within the agricultural sector,<br>the research aims to quantify and elucidate the contributions of eco-marketing to sustainable agricultural practices.<br>Employing an Analytical Hierarchy Process, this study systematically prioritizes eco-marketing strategies based on their<br>effectiveness and sustainability impact, offering a clear decision-making framework for stakeholders in the agricultural<br>industry. Additionally, a comprehensive panel dataset spanning five years is analyzed to observe trends and outcomes<br>of eco-marketing practices across diverse agricultural settings. The findings reveal that eco-marketing initiatives not<br>only enhance the environmental sustainability of agricultural operations but also contribute to economic stability and<br>growth. Specifically, the application of eco-friendly marketing techniques is shown to significantly influence consumer<br>behavior and purchasing decisions, thereby increasing market share and profitability for sustainably marketed agricultural<br>products. The study also highlights the critical role of eco-marketing in improving resource efficiency and reducing the<br>ecological footprints of agricultural practices. These results underscore the importance of integrating eco-marketing into<br>the strategic planning of agricultural businesses. By aligning marketing strategies with environmental goals, agricultural<br>firms can achieve a competitive advantage while contributing to broader sustainability objectives. The conclusions drawn<br>from this research advocate for policy adjustments and increased investment in eco-marketing within the agricultural<br>sector, emphasizing its pivotal role in fostering sustainable agricultural economics.</p>