Factors affecting the attractiveness of a rural tourism destination - The case of Phong Dien district, Can Tho city, Vietnam

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Main Authors: Trong Nhan Nguyen, Thi Tuyet Nghi Nguyen, Thi Huynh Phuong Nguyen, Thi To Quyen Le
Format: Recurso digital
Language:English
Published: Zenodo 2025
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author Trong Nhan Nguyen
Thi Tuyet Nghi Nguyen
Thi Huynh Phuong Nguyen
Thi To Quyen Le
author_facet Trong Nhan Nguyen
Thi Tuyet Nghi Nguyen
Thi Huynh Phuong Nguyen
Thi To Quyen Le
contents <p><span>The attractiveness of a destination is a significant perception in the field of tourism. Rural tourism is regarded as one of the emerging trends in tourism development in developing countries. The primary objective of this study is to analyze the factors influencing the attractiveness of </span><span>a </span><span>rural tourism destination. Utilizing various quantitative analysis methods on data collected from a survey of 120 tourists, the findings indicate that the attractiveness of </span><span>a </span><span>rural tourism destination has a positive relationship with security and safety, tourism services, tourism resources, pricing of services, human resources in tourism, and tourism infrastructure. The results expand the body of knowledge regarding the attractiveness of rural tourism destinations and provide practical implications that are crucial for enhancing destination appeal.</span></p>
format Recurso digital
id zenodo_https___doi_org_10_5281_zenodo_14710362
institution Zenodo
language eng
publishDate 2025
publisher Zenodo
record_format zenodo
spellingShingle Factors affecting the attractiveness of a rural tourism destination - The case of Phong Dien district, Can Tho city, Vietnam
Trong Nhan Nguyen
Thi Tuyet Nghi Nguyen
Thi Huynh Phuong Nguyen
Thi To Quyen Le
Rural tourism, tourists, destination, attractiveness, Vietnam.
<p><span>The attractiveness of a destination is a significant perception in the field of tourism. Rural tourism is regarded as one of the emerging trends in tourism development in developing countries. The primary objective of this study is to analyze the factors influencing the attractiveness of </span><span>a </span><span>rural tourism destination. Utilizing various quantitative analysis methods on data collected from a survey of 120 tourists, the findings indicate that the attractiveness of </span><span>a </span><span>rural tourism destination has a positive relationship with security and safety, tourism services, tourism resources, pricing of services, human resources in tourism, and tourism infrastructure. The results expand the body of knowledge regarding the attractiveness of rural tourism destinations and provide practical implications that are crucial for enhancing destination appeal.</span></p>
title Factors affecting the attractiveness of a rural tourism destination - The case of Phong Dien district, Can Tho city, Vietnam
topic Rural tourism, tourists, destination, attractiveness, Vietnam.
url https://doi.org/10.5281/zenodo.14710362