Skip to content
Descubridor Institucional UMAR
Inicio
Búsqueda avanzada
Explorar
Inicio
Búsqueda avanzada
Explorar
Login
Language
English
Deutsch
Español
Français
Italiano
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
The Illusion of Luxury: Augmented Reality's Clash with Brand Essence
The Illusion of Luxury: Augmented Reality's Clash with Brand Essence
Fuente:
Zenodo
Saved in:
Bibliographic Details
Main Authors:
Finken, David
,
Hofstetter, Reto
,
Nann, Lucas
Format:
Recurso digital
Published:
Zenodo
2024
Subjects:
augmented reality
luxury brands
brand perception
brand essence
Online Access:
Acceder al recurso
Tags:
Add Tag
No Tags, Be the first to tag this record!
Cite this
Text this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Save to List
Permanent link
Holdings
Description
Comments
Similar Items
Staff View
Internet
https://doi.org/10.5281/zenodo.14710387
Similar Items
The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands
by: Fernanda Scussel
Published: (2019)
ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
by: ijesat
Published: (2025)
Luxury brands: Awareness and image and its influence on loyalty and engagement
by: Valentín Gallart-Camahort
Published: (2021)
The BrandCore Strength Model
by: Taiwo, Adeola
Published: (2026)
Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
by: Friebe, Rafael Maria
Published: (2026)