Social Media and the Rebranding of Nigeria Police: Taming 'the Guns' and 'the Gunners'
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| Natura: | Recurso digital |
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Zenodo
2025
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| _version_ | 1866902034379177984 |
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| author | 1ODUNLAMI Olusegun Abimbola ODIGIE Joseph Dayo, PhD |
| author_facet | 1ODUNLAMI Olusegun Abimbola ODIGIE Joseph Dayo, PhD |
| contents | <p>The Nigeria Police Force (NPF) has historically struggled with public mistrust, thus, creating the need<br>for rebranding efforts to improve transparency, trust and community relations. This study aimed to<br>examine the role of social media in reshaping the NPF’s public image from a traditional<br>enforcement/policing model to a community-friendly institution. Anchored on agenda-setting and social<br>identity theories, survey research design was used, with a sample of 384 residents determined via<br>Cochran’s formula from a population of 526,565 in Ado-Odo/Ota Local Government Area, Ogun State,<br>while participants were selected through simple random sampling technique. Data were collected<br>through structured questionnaire, with descriptive analysis revealing that social media significantly<br>improves public trust and accountability, despite challenges related to resources and legal restrictions.<br>The study concluded that social media is a valuable tool in transforming police-public relations in<br>Nigeria. The study recommended enhanced digital training for officers, sustained transparency-driven<br>social media updates and the mitigation of operational constraints.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_14719223 |
| institution | Zenodo |
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| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Social Media and the Rebranding of Nigeria Police: Taming 'the Guns' and 'the Gunners' 1ODUNLAMI Olusegun Abimbola ODIGIE Joseph Dayo, PhD <p>The Nigeria Police Force (NPF) has historically struggled with public mistrust, thus, creating the need<br>for rebranding efforts to improve transparency, trust and community relations. This study aimed to<br>examine the role of social media in reshaping the NPF’s public image from a traditional<br>enforcement/policing model to a community-friendly institution. Anchored on agenda-setting and social<br>identity theories, survey research design was used, with a sample of 384 residents determined via<br>Cochran’s formula from a population of 526,565 in Ado-Odo/Ota Local Government Area, Ogun State,<br>while participants were selected through simple random sampling technique. Data were collected<br>through structured questionnaire, with descriptive analysis revealing that social media significantly<br>improves public trust and accountability, despite challenges related to resources and legal restrictions.<br>The study concluded that social media is a valuable tool in transforming police-public relations in<br>Nigeria. The study recommended enhanced digital training for officers, sustained transparency-driven<br>social media updates and the mitigation of operational constraints.</p> |
| title | Social Media and the Rebranding of Nigeria Police: Taming 'the Guns' and 'the Gunners' |
| url | https://doi.org/10.5281/zenodo.14719223 |