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Bibliographic Details
Main Authors: 1ODUNLAMI Olusegun Abimbola, ODIGIE Joseph Dayo, PhD
Format: Recurso digital
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Published: Zenodo 2025
Online Access:https://doi.org/10.5281/zenodo.14719223
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Table of Contents:
  • <p>The Nigeria Police Force (NPF) has historically struggled with public mistrust, thus, creating the need<br>for rebranding efforts to improve transparency, trust and community relations. This study aimed to<br>examine the role of social media in reshaping the NPF’s public image from a traditional<br>enforcement/policing model to a community-friendly institution. Anchored on agenda-setting and social<br>identity theories, survey research design was used, with a sample of 384 residents determined via<br>Cochran’s formula from a population of 526,565 in Ado-Odo/Ota Local Government Area, Ogun State,<br>while participants were selected through simple random sampling technique. Data were collected<br>through structured questionnaire, with descriptive analysis revealing that social media significantly<br>improves public trust and accountability, despite challenges related to resources and legal restrictions.<br>The study concluded that social media is a valuable tool in transforming police-public relations in<br>Nigeria. The study recommended enhanced digital training for officers, sustained transparency-driven<br>social media updates and the mitigation of operational constraints.</p>