INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY OF MARKETING ON PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
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| Format: | Recurso digital |
| Langue: | anglais |
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Zenodo
2025
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| _version_ | 1866901334757736448 |
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| author | Prof. Nebo Gerald, Nwora Okafor Ozoemena, Christian (Ph.D.) Ugwuanyi,, James Uchenna |
| author_facet | Prof. Nebo Gerald, Nwora Okafor Ozoemena, Christian (Ph.D.) Ugwuanyi,, James Uchenna |
| contents | <p><span>The aim of this study was to investigate the effects of corporate social responsibility of marketing on financial performance of commercial banks in Nigeria, 2014-2023. Specific objectives include to: determine the individual influence of dividend payments and tax payments on profitability of selected commercial banks in Nigeria. Ex post facto research design was adopted for the study. Auto-distributed lag model (ARDL) regression technique was used in testing hypotheses. After data analysis, findings revealed that dividend payments and tax payments all exert a significant positive individual and gross effect on profitability of selected commercial banks in Nigeria. Based on the findings, we concluded that corporate social responsibility of marketing had significant positive influence on financial performance of commercial banks in Nigeria between the periods of 2014-2023. It was recommended that commercial banks in Nigeria should continue to spend money on corporate social responsibility of marketing especially in terms of dividend payments to shareholders and tax payments to government in order to save less privileged and the general public as these have proven to have individual and gross significant positive effects on their profitability</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_14781195 |
| institution | Zenodo |
| language | eng |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY OF MARKETING ON PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA Prof. Nebo Gerald, Nwora Okafor Ozoemena, Christian (Ph.D.) Ugwuanyi,, James Uchenna Corporate social responsibility, marketing, financial performance, commercial banks, profitability <p><span>The aim of this study was to investigate the effects of corporate social responsibility of marketing on financial performance of commercial banks in Nigeria, 2014-2023. Specific objectives include to: determine the individual influence of dividend payments and tax payments on profitability of selected commercial banks in Nigeria. Ex post facto research design was adopted for the study. Auto-distributed lag model (ARDL) regression technique was used in testing hypotheses. After data analysis, findings revealed that dividend payments and tax payments all exert a significant positive individual and gross effect on profitability of selected commercial banks in Nigeria. Based on the findings, we concluded that corporate social responsibility of marketing had significant positive influence on financial performance of commercial banks in Nigeria between the periods of 2014-2023. It was recommended that commercial banks in Nigeria should continue to spend money on corporate social responsibility of marketing especially in terms of dividend payments to shareholders and tax payments to government in order to save less privileged and the general public as these have proven to have individual and gross significant positive effects on their profitability</span></p> |
| title | INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY OF MARKETING ON PERFORMANCE OF COMMERCIAL BANKS IN NIGERIA |
| topic | Corporate social responsibility, marketing, financial performance, commercial banks, profitability |
| url | https://doi.org/10.5281/zenodo.14781195 |