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| Format: | Recurso digital |
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2025
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| Online Access: | https://doi.org/10.5281/zenodo.14801548 |
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| _version_ | 1866901241023430656 |
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| author | Aziza Egamnazarova Maftuna Shoyzoqova Gaffarova Sarvinoz Muzaffar qizi Turaeva Gulizaxro |
| author_facet | Aziza Egamnazarova Maftuna Shoyzoqova Gaffarova Sarvinoz Muzaffar qizi Turaeva Gulizaxro |
| contents | <p>Nowadays, it is very important for all companies to retain their customers in the increasingly competitive market<br>and turn them into loyal customers. Therefore, many companies are using CRM systems to manage customer data, track<br>sales processes and optimize deal conversion. This article will show how an operational CRM system can revolutionize<br>a company's sales department, its customer retention and collaboration strategies. Operational CRM provides accurate<br>measurements and data on achieving specific sales goals and achieving company profits, and automates the sales<br>process, which reduces human labor in the company, which allows the company to invest in other areas. Thus, this article<br>will show that an operational CRM system is an integral part of all modern company sales departments.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_14801548 |
| institution | Zenodo |
| language | |
| publishDate | 2025 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The role of operational CRM systems in sales departments Aziza Egamnazarova Maftuna Shoyzoqova Gaffarova Sarvinoz Muzaffar qizi Turaeva Gulizaxro <p>Nowadays, it is very important for all companies to retain their customers in the increasingly competitive market<br>and turn them into loyal customers. Therefore, many companies are using CRM systems to manage customer data, track<br>sales processes and optimize deal conversion. This article will show how an operational CRM system can revolutionize<br>a company's sales department, its customer retention and collaboration strategies. Operational CRM provides accurate<br>measurements and data on achieving specific sales goals and achieving company profits, and automates the sales<br>process, which reduces human labor in the company, which allows the company to invest in other areas. Thus, this article<br>will show that an operational CRM system is an integral part of all modern company sales departments.</p> |
| title | The role of operational CRM systems in sales departments |
| url | https://doi.org/10.5281/zenodo.14801548 |