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| Format: | Recurso digital |
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Zenodo
2024
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| Online Access: | https://doi.org/10.5281/zenodo.14905567 |
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Table of Contents:
- <p>Customer segmentation and personalization have become essential strategies for insurers looking to remain competitive in a rapidly evolving market. With advancements in data analytics and technology, insurers are increasingly able to categorize their customers based on behaviors, needs, and preferences. This paper explores the role of business analysts in enhancing customer segmentation and personalization within the insurance industry. By using data analytics, customer insights, and business intelligence, business analysts can help insurers better understand customer profiles, optimize product offerings, improve marketing strategies, and ultimately increase customer satisfaction and retention.</p>